What is a cookie?

A cookie is a small file of letters and numbers that we store on user's browser or their computer’s hard drive if they agree. Cookies contain information that is transferred to user's computer’s hard drive.

Types of cookies and how we use them

We perform cookie scans on our website on a regular basis and maintain our cookie list updated. We classify cookies in four categories:

Necessary cookies

These are cookies that are required for the operation of our website. They include, for example, cookies that enable website visitors to log into secure areas of our website, use a shopping cart or make use of e-billing services.

__cf_bm Expiration: 1 hours Description: Cloudflare places the cookie on end-user devices that access customer sites protected by Bot Management or Bot Fight Mode.
illow-consent Expiration: Session Description: This cookie is used to keep track of a given consent in the platform
user-store Expiration: Session Description: Stores the user settings for the proper functioning of the website.
options-store Expiration: Session Description: Stores the user settings for the proper functioning of the website.
quiz-store Expiration: Session Description: Stores the user settings for the proper functioning of the toolkit quiz.
rc::a Expiration: Session Description: Used to track and analyze user behavior to distinguish humans from bots or automated software.
_calendly_session Expiration: Session Description: Essential for Calendly book a demo.
referrer_user_id Expiration: Session Description: referrer_user_id
_GRECAPTCHA Expiration: Session Description: Used to provide spam protection.

Analytical/performance cookies

They allow us to recognize and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

iconify-count Expiration: Session
iconify-version Expiration: Session
_ga Expiration: Session Description: Google Analytics browser statistics for Calendly booking form.
__cfruid Expiration: Session Description: Used by the content network, Cloudflare, to identify trusted web traffic.
YSC Expiration: Session Description: YouTube is a Google-owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites. Used by Google in combination with SID to verify Google user account and most recent login time.
VISITOR_INFO1_LIVE Expiration: Session Description: YouTube is a Google-owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites. Used by Google in combination with SID to verify Google user account and most recent login time.
h Expiration: Session Description: Used to segment the website's users according to factors such as demographics and geographical location, in order to enable media and marketing agencies to structure and understand their target groups to enable customised online advertising.
ga_# Expiration: Session Description: Used to distinguish individual users by means of designation of a randomly generated number as client identifier, which allows calculation of visits and sessions
MUID Expiration: Session Description: Sets a unique user id for tracking how the user uses the site. Persistent cookie that is saved for 3 years
lo-uid Expiration: Session Description: This period shows the length of the period at which a service can store and/or read certain data from your computer by using a cookie, a pixel, an API, cookieless tracking, or other resources.
lo-visits Expiration: Session Description: This period shows the length of the period at which a service can store and/or read certain data from your computer by using a cookie, a pixel, an API, cookieless tracking, or other resources.

Preferences cookies

These are used to recognise users when they return to our website. This enables us to personalize our content for them and remember their preferences (for example, their choice of language or region).

Marketing cookies

These cookies record users' visits to our website, the pages they have visited and the links they have followed. We will use this information to make our website and the advertising displayed on it more relevant to our website visitors interests.

_gcl_au Expiration: 90 days Description: Used by Google AdSense for experimenting with advertisement efficiency across websites using their services.
_uetsid Expiration: Session Description: Collects data on visitor behaviour from multiple websites, in order to present more relevant advertisement - This also allows the website to limit the number of times that they are shown the same advertisement.
_uetvid Expiration: Session Description: Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences.
_uetsid_exp Expiration: Session Description: Contains the expiry-date for the cookie with corresponding name.
Priority Expiration: Session Description: Measures conversion of Bing ads.
MSPTC Expiration: Session Description: This cookie allows to serve relevant advertisements to visitors.
test_cookie Expiration: Session Description: Test cookie used by Google DoubleClick to check that cookies can be set.

Depending on user’s location, they will be able to opt-out from each cookie category (except necessary cookies) by clicking on the “set custom permission” in the cookie banner of our website.